Experiential Learning
Work on current marketing briefs with clear metrics. Iterate through feedback loops that echo professional environments.
Soilbaling Story
Empowering marketing minds from Portugal to the world
Soilbaling began in Lisbon’s creative Friary quarter as a collective of strategists determined to modernise marketing education. Today, we align imagination with data to shape future-ready marketing leaders.
Mission
Our mission
To democratise high-impact marketing knowledge and enable marketers to lead transformative brand experiences with confidence and clarity.
- Build accessible marketing courses that mirror real industry challenges.
- Combine storytelling heritage with cutting-edge digital marketing practices.
- Empower communities to innovate responsibly and sustainably.
Vision
Our vision
To become Europe’s most trusted hub for marketing education, where creative insight, data literacy, and ethical strategy converge.
- Lead a pan-European network of strategic marketing practitioners.
- Set benchmarks for transparent, inclusive marketing campaigns.
- Champion sustainable marketing practices that respect cultural narratives.
Teaching philosophy
Soilbaling merges Friary-inspired storytelling with rigorous marketing strategy. Our pedagogy is grounded in application, reflection, and guidance.
Mentor-Led Growth
Lead strategists mentor every cohort, offering nuanced advice on campaign architecture, stakeholder alignment, and performance elevation.
Holistic Mindset
Strategic marketing includes human-centred design, ethical storytelling, and sustainable decision making for long-term impact.
Impact
Global reach with local heart
Operating from Portugal, Soilbaling partners with brands, agencies, and freelance marketers across Europe, Africa, and North America. Our alumni lead marketing transformations in startups, NGOs, and global enterprises alike.
38
Countries represented
5400+
Learners trained since inception
120
Marketing mentors in residence