Expert Faculty

Guided by marketing leaders shaping global brands

Soilbaling instructors are award-winning strategists, analysts, and storytellers. Each mentor shares real-world frameworks that elevate your marketing effectiveness.

Meet our mentors

Diverse expertise across strategic marketing, SEO, social media campaigns, and performance analytics.

Portrait of Sofia Martins

Sofia Martins

Director of Strategic Marketing

Sofia has led global go-to-market strategies for tech companies expanding across Europe. Her sessions focus on positioning, value design, and stakeholder influence.

  • Former Head of Strategy, Lusitania Labs
  • MBA, Católica Lisbon School
  • Specialises in B2B marketing frameworks
Portrait of Declan O’Shea

Declan O’Shea

SEO & Content Architect

Declan builds organic growth engines for brands across Ireland and Portugal. He blends technical SEO with high-performing storytelling.

  • Scaled 120+ SEO campaigns
  • Certified analytics practitioner
  • Leads Soilbaling’s SEO Mastery course
Portrait of Maya Costa

Maya Costa

Social Media Strategist

Maya designs social ecosystems for consumer brands, ensuring each narrative resonates authentically across communities.

  • Former Creative Lead at NovaWave Studios
  • Expert in social commerce journeys
  • Coaches teams on engagement analytics
Portrait of Gabriel Nunes

Gabriel Nunes

Marketing Analytics Lead

Gabriel architects attribution models and marketing dashboards that inform precise decision-making.

  • Former Head of Insights at Atlantic Ventures
  • Focus on data storytelling and MMM
  • Teaches analytics and budgeting
Portrait of Olivia Byrne

Olivia Byrne

Brand Narrative Strategist

Olivia’s work crosses cultural marketing, brand identity, and heritage storytelling—key influences within Soilbaling’s Friary lineage.

  • Creative director for heritage campaigns
  • Specialises in cross-cultural messaging
  • Mentors on brand archetypes
Portrait of Marco Vieira

Marco Vieira

Performance Marketing Expert

Marco orchestrates paid media ecosystems, connecting data, automation, and creative experimentation.

  • Managed €40M+ in ad spend
  • Certified across leading ad platforms
  • Hosts growth experimentation labs
Mentor Network

Beyond the classroom

Soilbaling mentors open doors to networking opportunities, career coaching, and strategic collaborations. Gain visibility within the marketing ecosystem and build partnerships with alumni companies.

  • Monthly fireside chats with guest CMOs.
  • Portfolio reviews and campaign audits.
  • Career navigation support for marketing roles.
  • Access to Soilbaling’s strategic marketing guild.
Mentors leading a marketing roundtable discussion